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Instagram Product Marketing Communications Manager, Direct Response

  • Develop positioning and messaging for Instagram's direct response ad products in partnership with Instagram’s product and business marketing teams
  • Produce corresponding deliverables—messaging documents/presentations/ guides, product collateral, pitch decks
  • Bring to market across Instagram and Facebook’s B2B marketing channels – Facebook salesforce, Marketing Partners/developers, PR, Facebook/Instagram for Business website, advertising, etc.
  • Uncover trends, data and insights to build out our ad proposition to internal (sales) and external (businesses, agencies) audiences
  • Work with cross-functional teams in Product Marketing, Marketing Science, Creative Shop, Business Marketing and Sales to deliver scope of work
  • Build concise and meaningful stories out of complex information to achieve specific objectives
  • 6-8 years experience in marketing or advertising, developing strategy, positioning and messaging. Relevant experience includes account planning, strategic planning, communications planning, product marketing or business strategy roles in advertising agencies or marketing organizations
  • Ability to synthesize complex product features and client needs into simple, powerful stories
  • Ability to handle the pace and ambiguity that comes with working in a start-up environment
  • Strong analytical capabilities
  • Ability to think creatively
  • Strong writing, communication and presentation skills
  • Highly organized and able to balance multiple projects at the same time 
  • Self-driven and motivated to work in a fast-paced, dynamic environment
  • Expertise in Word, PowerPoint, and Keynote; Adobe creative suite a plus
  • A passion for Instagram 

Bachelor's degree

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