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Social Good Product Marketing Manager

Social Good Product Marketing Manager (Contractor) Job Req

(Menlo Park, CA)
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

We're looking for an experienced contractor to join the Social Good Product Marketing team. The Social Good team builds products that support our community in making real-world impact, including crisis response tools, fundraising and donation tools, and a blood donations feature. The Social Good marketing team is responsible for all elements of marketing this work globally. This includes crafting the product narratives, informing product strategy and messaging with insights, and driving go-to-market planning and execution. If you have experience leading cross-functional projects that achieve results, if you're obsessed with understanding consumers and how to communicate with them, if you have creative and analytical chops and thrive in a fast-paced environment, and if you have a passion for social impact, we'd love to meet you.

 

Responsibilities:

Apply quantitative and qualitative insights to inform marketing plans and execution
Plan and manage successful marketing campaigns and programs across multiple channels, including Facebook ads and events, to raise awareness of Social Good products
Support marketing efforts through activities such as asset creation (still, animated, and/or video), competitive analysis, and product launch planning (messaging and asset development)
Lead and collaborate with cross-functional teams (including product, internal creative studio, external creative agencies, PR, partnerships, media planning, and analytics stakeholders)
Manage multiple stakeholder approvals, including legal, privacy, comms, and policy
Be willing and able to flex between strategic and tactical/execution responsibilities
 

Skills

Self-starter with proven ability to independently and quickly get up to speed on complex and sensitive products with multiple stakeholders
Experience with end-to-end, multi-channel marketing campaigns and programs, including Facebook ads, leading strategy, creative development, media planning, experiment/measurement design, and post-campaign analysis and reporting
Experience quarterbacking go-to-market planning and execution for sensitive product launches
Global marketing experience, including managing product launches and marketing campaigns across several markets
Strong writing skills to draft content for marketing assets and develop clear, inspirational creative briefs
Experience synthesizing a large amount of information and translating complex topics into simple and intuitive communications
Strong at project management and execution in a dynamic, fast-paced environment with multiple stakeholders
High energy, team player and skilled at building relationships across cross-functional teams, including experience working with Product Management
 

Education

Minimum Qualifications

Bachelor's Degree; MBA preferred
10+ years of experience in product marketing, brand management, and/or direct response marketing
Global marketing experience
Experience thriving in an unstructured, dynamic, and fast-paced environment
Analytical and problem-solving skills with a results-oriented mindset
 

Preferred Qualifications

Experience marketing new products and defining the category

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