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Brand Planner

Brand Planner on the Global Consumer Marketing team - The Brand Planner collaborates with other planners and both internal and external creative teams to create solid strategies from which creative marketing can grow.

-Understand cultural trends and key consumer insights through a combination of secondary research, market analysis, consumer research and a healthy curiosity.
-Apply insights to creating simple, clear briefs that both inform and inspire creative teams. Partner with creative teams so their point-of-view is reflected in briefs.
- See briefs through. Represent the strategy throughout the creative process. Serve as a resource and partner to creative teams as they develop work and present that work to stakeholders.
-Play an active role in evaluating the effects of communications in the marketplace and incorporating findings into future creative efforts.
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