There has been a significant increase in the need for research that sits at the intersection of consumer value and ads product expansion. We need to understand advertisers' needs related to our capabilities to deliver ads to their intended audiences. Our platform provides new opportunities for advertisers to connect to and nuture relationships with customers, and we want to furnish an experience within which these advertisers can flourish.
· Collaborate with product leadership to test new experiences for advertisers.
· Partner with other research teams to leverage best practices for different types of research questions.
· Deliver actionable insights to product teams and document findings for other teams to build upon in future research efforts.
· Partner with data science, product marketing, design, engineering, and other stakeholders.
Experience working with stakeholders, developing research protocols, executing on those protocols, analyzing data, reporting results, and following through with teams for them to take action
Prior experience conducting usability tests, card sorting, leveraging analytics to inform qualitative reseach plans