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International CRM Manager (10184419)

Duties

We’re seeking an experienced CRM Manager to join the Oculus CRM team. This person will work with their partners in product marketing, e-commerce, decision science, customer experience and creative. The International CRM Manager will leverage the existing life-cycle messages in the market and syndicate them into our international markets. They will develop effective and compelling programs that drive acquisition, loyalty, engagement and advocacy for new, category-defining products. This role will work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy. 

The candidate will help define the company’s audience targeting strategy, testing methodology, and measurement of email marketing effectiveness. Additionally, the candidate will assist in the development of tools, processes, and frameworks to further best practices and deliver operational efficiencies. The ideal candidate will have experience running email marketing campaigns and programs, have a strong background in audience targeting and segmentation, and hands-on experience developing test and learn plans that are data driven.

Responsibilities

  • Define and develop local campaign adaptations and execution strategies in support of strategic objectives
  • Partner with Product Marketing to develop campaign strategies that support product launches and on-going business needs
  • Guide and oversee strategic direction of campaigns via creative briefs, messaging documents, and collaborative feedback; project manages the overall build and launch of regional CRM, AD-HOC and journey campaigns in multiple Geos and languages
  • Partner with internal teams and external agencies to deliver effective and compelling programs and campaigns that drive acquisition, loyalty, engagement and advocacy
  • Contribute to the overall integrated marketing strategy for the launch of ARVR products
  • Optimize campaign performance through data insights and provide performance readouts to leadership
  • Manage email calendar, send volume and testing plans; revise calendar as needed to meet KPI targets
  • Test and optimize program elements to continuously improve KPIs, including email productivity, cost per acquisition, open rates, click through and unsubscribe rates; conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, promotional offers, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns
  • Partner with cross-functional teams (Merchandising, Creative, IT, CRM) to support and enhance all marketing, triggered and life-cycle email programs; support additional email programs for Customer Service, Customer Research and International teams
  • Drive monthly to quarterly audits of data flow, tracking, & delivery
  • Liaise with outside vendors such as email acquisition vendors and other 3rd parties
  • Develop competitive intelligence insights; develop and maintain email reporting for global CRM campaign tracking and reporting
  • Up to 20% International travel required

Skills

  • 4+ years experience in U.S and International CRM B2C experience working across strategy, implementation and ongoing management
  • Experience working across multiple channels, including email, social media and push notifications
  • Experience working with external agencies in the development of customer communications
  • Ability to drive initiatives at both a strategic and execution level
  • Ability to work effectively across cross functional teams
  • Strong quantitative analytical ability
  • High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment
  • Ability to take ownership entrepreneurial environment
  • Passionate about technology, internet and connectivity trends
  • Bachelor’s degree or equivalent work experience. A degree in Marketing, Mathematics, Economics, and Business Administration preferred
  • Japanese language skills preferred but not required

Education

  • Bachelor’s degree or equivalent work experience. A degree in Marketing, Mathematics, Economics, and Business Administration preferred
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