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Marketing Automation Manager (8232088)

Duties

  • A strong background in Marketo, lead generation programs, email marketing best practices, and inbound marketing is crucial, along with experience improving marketing and sales alignment through continuous business process improvement
  • Experience in a marketing operational role including email campaign execution, A/B testing, segmentation, and reporting 
  • Experience in database management 
  • Highly organized, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible
  • Ability to lead and manage multiple projects at the same time in a fast-paced environment
  • Excellent communicator
  • Creative thinker, with an ability to use data to inform all decisions
  • Able to deal with ambiguity and work in a matrix organization, adaptable and flexible 
  •  

Skills

  • Manage Market / our marketing automation platform
  • Initiate and lead projects working collaboratively with other departments to ensure that automated campaigns achieve company goals
  • Establish a range of automated marketing campaigns to deliver a steady stream of qualified leads to sales
  • Implement lead scoring best practices to enable higher conversions of quality leads
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
  • Measure campaign results and optimize our lead nurturing workflows for segments to convert more leads through to customers
  • Work closely with operations to ensure that our platforms within the business communicate with Marketo
  • Manage various email campaigns, including the template designs, calls-to-action, and content creation used in our email sends
  • Carry out A/B testing on automated marketing campaigns to maximize results
  • Segment audiences to optimize campaigns and increase effectiveness
  • Report on all campaigns and make changes where necessary
  • Education
  • preferably Degree Educated
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