We are looking for a business marketing manager to pilot our leadership voice efforts in the DACH Region with the main focus on Germany. This position will be responsible for creating and managing high class innovative regional thought leadership initiatives in order to improve trust and communicate innovations. The position will be part of the EMEA marketing team, reporting into the Head of Content and Digital, based on a 11 months fixed period located in Hamburg or Berlin, Germany.
Responsibilities / general
This position requires the experience in developing and scaling thought leadership programs across different markets in a very sensitive and difficult environment. The candidate needs to be very savvy in communicating to C-Level clients and agencies in order to achieve a perception shift until the end of 2019. As part of the EMEA marketing team the candidate has to be experienced in an international organization and needs to show excellent skills in stakeholder management.
Pilot and develop a robust leadership voice program to strengthen our thought leadership efforts and improve brand perception of Facebook in the advertising industry until the end of 2019
Project management of the pan-european program “Grow 2019” and develop regional content and live activations in order to reach our C-Level audience
Pulling thought leadership content and speaker into pan-central european projects that scale across the Central Europe region, such as the Facebook Marketing Summit or the Online Marketing Rockstars in H1 2019
Develop a partner advocacy program in 2019 that help driving our partner satisfaction (agencies & FMPs)
Stakeholder Management across multiple teams & markets
Develop and execute initiatives, which are designed to elevate brand preference across key audiences (e.g. clients, agencies, trade bodies) that run until autumn 2019
Work very closely with the main business stakeholders (especially Global Sales, Corporate communications, Policy and consumer marketing). This will also include active collaboration within the EMEA business marketing team.
Define clear KPIs and develop scalable ways to use data and metrics to drive decision making and impact.
Implement measurement and reporting systems to support the above to proof the impact of the measures.
Experience in implementing thought leadership programs that drive positive brand perception
5+ years of relevant experience in (B2B) marketing
Skillset of strategic thinking combined with a proven hands-on operational excellence
Strong organizational and project management skills
Experience in building advocacy programs are a plus
Demonstrated capacity for business marketing operations in an Internet and/or advertising environment
Extensive knowledge of the advertising market & an existing C-Level/business decision makers network
Creative flair to bring fresh ideas to positioning and marketing activities.
Ability and passion to work in an international organization and in a high paced “always-on” environment
Fluent in English and German.