We are looking for a business marketing manager to pilot our executive audience marketing efforts in the Central and Eastern Europe Region with the main focus on Poland and Russia. This position will be responsible for creating and managing high class innovative regional C-Level thought leadership initiatives in order to improve trust and communicate innovations. The position will be part of the EMEA marketing team, reporting into the Head of Marketing CEE based on a 11 months fixed period located in Warsaw, Poland.
Responsibilities / general
This position requires the experience in developing and scaling thought leadership programs across different markets in a very sensitive and difficult environment. The candidate needs to be very savvy in communicating to C-Level audiences in order to achieve a perception shift until the end of 2019. As part of the EMEA marketing team the candidate has to be experienced in an international organization and needs to show excellent skills in stakeholder management.
Pilot and develop a robust executive audience program to strengthen our thought leadership efforts and improve brand perception of Facebook in the C-Level segment until the end of 2019
Project management and development of regional content and live activations in order to reach our C-Level audience
Develop partner advocacy initiatives in 2019 that help driving our partner satisfaction
Stakeholder Management across multiple teams & markets
Develop and execute initiatives, which are designed to elevate brand preference across key audiences (e.g. clients, agencies, trade bodies)
Work very closely with the main business stakeholders. This will also include active collaboration within the EMEA business marketing team.
Define clear KPIs and develop scalable ways to use data and metrics to drive decision making and impact.
Implement measurement and reporting systems to support the above to proof the impact of the measures
Experience in implementing thought leadership programs that drive positive brand perception
5+ years of relevant experience in (B2B) marketing
Skillset of strategic thinking combined with a proven hands-on operational excellence
Strong organizational and project management skills
Experience in building advocacy programs are a plus
Demonstrated capacity for business marketing operations in an Internet and/or advertising environment
Extensive knowledge of the advertising market & an existing C-Level/business decision makers network
Creative flair to bring fresh ideas to positioning and marketing activities.
Ability and passion to work in an international organization and in a high paced “always-on” environment
Fluent in English.