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Vertical Marketing Solutions Manager, Gaming


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


The Facebook Business Marketing team is looking for an experienced marketer to join the Vertical Solutions Marketing team to develop messaging, content, campaigns and marketing programs for businesses in the Gaming industry. The ideal candidate has experience in marketing for the Gaming industry as well as experience developing product marketing content, campaigns and programs. In addition, he/she will be a creative storyteller who can bring our products and insights to life for Gaming customers. He/she will have a track record of building new programs from scratch, leading initiatives cross-functionally and creating value for our customers and Facebook. Excellence in verbal and written communication, stakeholder management, and simplifying our complex suite of solutions to resonate with our customers is required.



  • Develop and execute marketing materials to drive awareness, education, or key narratives for the gaming vertical for global audiences.
  • Partner and collaborate across cross-functional partners including regional marketing, product marketing, to bring our 2021 marketing plans to life through creative and effective content to drive our highest-priority global marketing programs and solutions. 
  • Learn, assimilate and evangelize the Facebook Gaming brand mission, brand guidelines and identity.
  • Manage agencies and vendor teams to create and execute world class content
  • Work with regional marketing teams to coordinate localization of content built for multiple countries and languages 
  • Socialise & communicate plans across the business and to cross-functional stakeholders, in partnership with regional colleagues
  • Forecast and report on results and learnings for programmes.


  • Proven global marketing content management experience, with experience rolling out to large-scale internal and external audiences 
  • Agency management - client and/or agency side, experience working with creative or production teams beneficial
  • Excellent cross-functional collaboration and stakeholder management experience
  • Creative thinker with proven ability to innovate and be resourceful in turning plans and concepts into reality
  • Proven understanding of briefing and working with paid media agencies / on paid media campaigns.
  • Proven ability to interpret data and insights to inform content development 
  • Strong written communications experience with the ability to translate complex concepts into simple, easy-to-understand language
  • Previous experience in B2B marketing, digital marketing or product marketing  preferred
  • Previous experience in, or passion for the gaming industry and/or performance marketing preferred.
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