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Vertical Marketing Manager ANZ

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

 

We're looking for an experienced marketing professional to join our Global Business Marketing team to help develop and drive our B2B marketing efforts focused on specific industries, across the ANZ region. This person take a strategic approach to marketing Facebook’s advertising solutions -  by surfacing relevant insights, creating marketing content and developing thoughtful narratives that combine first and third-party research, which drive partner value and product adoption. The ideal candidate is a strategic problem solver that can utilise both creative and analytical experience to build and execute impactful marketing strategies. This role incorporates all aspects of B2B marketing including supporting our global, regional and local programs, inspiring through thought-leadership, and engaging the industry eco-system for various sectors.  This is a contract position, based in our Sydney office.

 RESPONSIBILITIES

  • Build and execute strategic marketing plans that are aligned with the goals of the sales and marketing organisation
  • Produce creative presentations, inspirational narratives and marketing collateral that resonates with advertisers and business leaders
  • Use insights tools and available research to drive strategic content development and storytelling (blogs, playbooks, etc.) 
  • Grow adoption of the Facebook family of apps and services through developing audience-led partner education
  • Collaborate and communicate with cross-functional teams & external partners to localise global narratives for key priority audiences and industry sectors in ANZ
  • Work closely with our ANZ Vertical Marketing Lead and Global Vertical Marketing team and FBIQ to identify how to grow specific industry verticals – those with the potential to redefine and accelerate adoption of Facebook products.

 

MINIMUM QUALIFICATIONS

  • 6+ years B2B, consumer marketing or agency experience
  • Experience developing presentations and marketing collateral
  • Experience defining, developing, and leading audience-led marketing content and activations to drive engagement, reach and growth
  • Experience translating complicated concepts into simplified communications
  • Proven understanding of quantitative research and track record of using data to support points of view
  • Proven experience partnering with cross-functional teams and ability to influence and collaborate across a matrix organization
  • Understanding of the Australian marketing landscape and advertising industry
  • Experience working in a fast-paced environment
  • Preferably, this person will have experience marketing in the automotive, retail, travel or  financial services industry.
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