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Marketing Associate (9518046)

Duties

  • Execute integrated marketing plans to maximize brand awareness, demand, opportunities and deal acceleration (e.g. events, webcasts, direct mail, etc.)
  • Support ABM, digital, acquisition, content and events-based integrated marketing programs in close collaboration with regional leads
  • Manage marketing budget and SoWs
  • Troubleshoot lead discrepancies working with marketing ops
  • Create SDR/M* enablement materials and blogs tied to marketing activities
  • Support nurture content and special regional marketing initiatives
  • Manage agency and vendor relationships to deliver on the marketing plans

Skills

  • 8+ years of experience in enterprise software, and/or web technology companies
  • Proven expertise in executing B2B enterprise marketing activities including content, digital, events, and data driven analytics
  • Passionate about data and insights and the role they play in developing and measuring effective marketing programs
  • Ability to handle the pace and ambiguity that comes with working in a matrixed, always-on, start-up environment across multiple time zones and teams
  • Strong cross-functional, matrix / stakeholder and collaboration skills
  • Outstanding communication skills, both written and verbal & the ability to translate complex concepts into simple and intuitive communications
  • Strong creative perspective to bring fresh ideas 
  • Able to operate at the principal level of business and jump to the delivery level quickly; agile and flexible to change
  • Proficient in Microsoft Office (e.g. xls)
  • Knowledge of Salesforce, Marketo, other marketing tools a plus

Education

  • BA/BS degree required, MBA or equivalent experience preferred
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