Individual will be responsible for building awareness of, and engagement in, Facebook Blueprint, Facebook’s education and training platform that enables people, advertisers and businesses of all sizes to unlock the power of our platforms, learn new digital marketing skills, and earn recognized credentials that enable them to advance their careers. This role will specifically develop marketing plans and activations that target job seekers, students, educators and non-for-profits. Previous experience with these audience cohorts would be preferred.
Responsibilities include creating and activating marketing and comms plans and materials – e.g. Building and executing digital and traditional media strategies, sales enablement collateral, internal communication documents, marketing collateral, events, digital campaigns, etc. The role is expected to do the following: