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Content Marketing Manager (8917260)

Initiative background:

Instagram is a global community of more than 1 billion, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to connect people to the people and interests they love. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.

Instagram is where people discover and share their passions, and businesses have been an integral part of our community from the very beginning. More than 25 million businesses and more than two million advertisers rely on Instagram to help people discover their business, learn about their products and ultimately become customers. This team is looking for a Content Marketer to support our Small Business initiatives on IG. This person will support the team creating foundational educational resources for SMBs to answer the question “how do I use Instagram for my SMB?”. Our goal is to be the voice and heart of SMBs for Instagram, and then leverage that perspective to help us build relevant resources for SMBs in a language and tone that resonates with them. We believe this will help SMBs build their own unique presence with their customers and ultimately grow their business.


Responsibilities Include:

  • Manage, write and gather editorial content for in-person trainings and events, as well as digital resources about Instagram. Create and curate inspiring, interactive content and work with the team to get stakeholder buy-in. Resources may include: Trainings/presentations, workbooks for trainings
  • Manage, write and gather editorial content for scaled digital educational resources, as well as scaled marketing collateral. Create both long-form educational resources for microsite, as well as punchier short content for ads and social.
  • Partner with Product Marketing and Channel marketing teams to identify, prioritize and produce consistent positioning and messaging.
  • Develop customer-centric content that inspires and educates businesses. Ensure content is compelling and integrated across channels.
  • Work hand-in-hand with designers and web developers to visually elevate the work and meet brand standards.
  • A passion and intrinsic interest in the Instagram and Facebook platforms
  • A strong understanding of how writing and conceptual ideas can be used to tell a story on behalf of a brand and within a product.
  • Think strategically about the content in marketing materials based on research and insights.
  • Write and concept educational materials for a professional audience.
  • Write across mediums, including micro-sites, digital ads, mobile, social, event, OOH, print, events, experiential, events, etc.
  • Prioritize and project manage asks from various teams in marketing, as well as work cross-functionally.
  • Experience and willingness to create marketing materials and participate in the creative process process with designers and web developers
  • Ability to handle the pace and ambiguity that comes with working in a start-up environment.
  • Ideally, experience marketing to a professional audience. Not mandatory.
  • Team player
  • BA/BS degree
  • 3+ years experience writing copy, content strategy, doing marketing communications or related field
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