Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
The Global Business Marketing team is looking for an experienced marketer to help developthe product storytelling and business marketing for WhatsApp's business solutions. You will establish and execute product growth initiatives, support research to better understand Whatsapp as a brand in our customer’s mindset, develop sales enablement content and client success stories. You’ll be tasked with a range of responsibilities, all with the goal of educating and inspiring businesses to grow their business with Whatsapp. This position requires experience with marketing, strong project management and communication skills. You will not only collaborate with the larger marketing team, but critical stakeholders in sales and product solutions to deliver on the agendas.
Lead business marketing efforts for Whatsapp for Business.
* Lead key marketing programs/ initiatives and deliver them end-to-end from conceptualisation to execution for Whatsapp Business. Collaborate with agencies and in-house creatives to build and execute B2B campaigns around the world designed to build the business brand of WhatsApp and drive product education and adoption. Drive team reporting and performance assessment and communicate results to key stakeholders in order to rapidly scale successful programs
* Collaborate with the WhatsApp product and product marketing teams to understand and articulate new offerings for businesses and create compelling materials about those products for multiple audiences and channels (Facebook salesforce, clients, small businesses, PR, partners, website, etc.)
* Create and execute marketing collateral including things like PowerPoint decks, fact sheets, playbooks, customer stories, newsletters, how-to content, videos, and more Lead the development of case studies and anchoring the process for Whatsapp
Experience in Business, Advertising, Marketing is a must
Experience of having handled brand & product management is a must.