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Marketing Manager (INTL)

Our clients Business Marketing team is actively seeking a marketing professional with 6+ years’ experience to support with operationalising, nurturing and optimising the UK’s marketing strategy. The London-based Marketing Manager will be responsible for executing against a strategic marketing plan, with a key focus on amplifying our messages through partnerships and paid media. They should be the go-to person for UK Marketing team on channel deployment, ensuring that all activity has been scaled, driving efficiency and identifying actionable insights. They will be responsible for establishing the best practice development and implementation of digital UK industry marketing efforts.

 

The Marketing Manager role will also require an extensive amount of relationship-building to gain the trust of cross-functional partners and key stakeholders worldwide. They must hold excellent content standards - curating only the most apprioriate, progressive opportunities for Facebook as they will be supporting the speaker engagement efforts for the UK, as well as taking charge of email marketing both internally and externally.

 

Responsibilities

Amplifying our messages through partnerships and paid media:

Commercial partnerships

  • Take control of the established commercial partnerships (e.g. Campaign Magazine and Creative Review), ensuring a strong “always on” content pipeline, efficiency in project management and creative thinking when it comes to pushing the partnerships to the limits
  • Own the Great Work initiative to log and liaise with GSO, Agency and Creative Shop teams to refresh and scale out success stories
  • Continue to evaluate existing and review new opportunities with partners in line with Facebook’s marketing goals

Campaign amplification

  • Collaborate with cross functional teams to bring campaigns to life through locally bought media
  • Own and manage all aspects of campaign amplification with our agency, including trafficking, optimisation, and troubleshooting, with a sustained focus on efficiency and scalability
  • Design and implement test plans to understand drivers of response and value
  • Optimise campaigns in real time and report back to the business on results and making recommendations

Measurement scorecard

  • Establish a measurement platform across our marketing activities that bring together event, content and media to understand what results the team are driving

Email marketing

  • Establish an email marketing programme for the UK across internal and external email communications on behalf of the team including a quarterly internal newsletter and three external newsletters
  • Work with copy writers and designers to build digestible high performing content
  • Be responsible for reviewing the open metrics and making recommendations to tweak the strategy as apprioriate

Vertical & Programs Marketing Support

 

  • Develop and execute selected programs spanning content development, promotion and event delivery to a high standard and in line with established protocols.  

Skills


Minimum Qualifications

  • 5 + years of digital marketing experience that demonstrates knowledge of industry conversation, key stakeholders and issues affecting Facebook’s reputation externally
  • Understanding of the marketing and advertising ecosystem—and of key client challenges
  • Experience in implementing similar industry marketing programs and events (identifying and securing speaking engagements, working through commercial partnership programming, editorial scheduling, producing large scale industry events etc.)
  • Strong organisational and event/project management skills
  • Skilled when it comes to working cross-functionally and building relationships with key stakeholders as well vendors and creative agencies
  • Guided by data and inspired by creativity- must have the ability to think both creatively and strategically while effectively prioritising initiatives and collaborating with key stakeholders
  • Self-starter and hard worker – driven by a passion and rooted in the belief of Facebook’s mission
  • Experience using excel for reporting and analysis with strong business acumen and quantitative analytical skills
  • Experience developing and managing consumer marketing programs in an integrated marketing environment
  • Demonstrated capacity to communicate complex, large-scale concepts or deep dive analytics clearly and simply
  • Comfortable communicating with a variety of audiences, including both technical and consumer
  • Thrive in a fast-paced, entrepreneurial, start-up environment
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