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Instagram Product Marketing Communications Manager

• Develop the outbound marketing strategy and materials to support product launches, educate partners and drive adoption of Instagram's suite of business brand products, in partnership with product marketing
• Create compelling, integrated content (e.g., messaging documents, presentations, guides, product collateral, videos and pitch decks)
• Craft everything from concise and meaningful stories to detailed product documentation out of complex information to achieve specific communication objectives
• Synthesize complex product features and client needs into simple, powerful stories
• Work closely with global cross-functional teams, including PR, to activate proactive and reactive messages across Facebook Inc.'s B2B channels
• Stay abreast of industry and market trends
• Work closely with global cross-functional teams to activate messages and drive product adoption
• Develop materials and systems for scaled product marketing communications

  • 5-7 years of experience in marketing or product marketing working on media monetization or business solutions. Relevant experience includes account planning, strategic planning, communications planning, product marketing or business strategy roles in advertising agencies or marketing organizations
  • Experience in driving data-driven marketing strategies
  • Experience in brand advertising
  • Project management and prioritization
  • Communicating, influencing and collaborating across multiple teams
  • Analytical and problem-solving experience
  • Experience communicating to broad media sets of media publishers and creators
  • Ability to synthesize complex product features and client needs into simple, powerful stories
  • Strong analytical capabilities
  • Creative thinking
  • Strong writing, communication and presentation skills
  • Highly organized and able to balance multiple projects at the same time 
  • Self-driven and motivated to work in a fast-paced, dynamic environment
  • Expertise in Word, PowerPoint, and Keynote; Adobe creative suite a plus
  • A passion for Instagram 

Bachelor's degree

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