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Digital Marketing Associate (9205307)

Duties

Facebook is looking for an experienced integrated digital marketing manager to join the growing digital marketing & media practice on the Global Business Marketing (GBM) team.

The ideal candidate is a bold, multi-faceted and innovative digital marketer with a strong background in digital channel strategy including brand campaigns, web, channel operations, campaign execution, analytics and experience successfully working with cross-functional teams. This person is not afraid to think big and is also willing to roll up their sleeves to get the work done. This individual thrives in a fast-moving environment and has a passion for making the world more open and connected. This position will be based in Seattle, WA.

We are looking for someone who can do the following:

Audience Segmentation: Define audience and channel strategy to achieve optimal business results in context of the customer journey and user flow

Creative: Understand and communicate basic design principles to create breakthrough creative in partnership with our brand design team

Media: Build integrated media and digital strategy & plans across paid, owned, and earned channels to drive awareness, consideration and adoption of products, apps and services.

Website: Maintain a deep understanding of website experiences and recommend unique opportunities to leverage content, creative, and technology that may drive or influence execution

SEO: Manage site SEO strategies and content optimizations

Define measurement plan: Align measurement approach with desired campaign objectives

Collaborate and influence: Collaborate and build strong relationships with cross-functional teams to scope projects. Be the trusted partner to our internal and regional marketing teams.

Execute flawlessly: Ensure all plans hit milestones and achieve desired delivery, within budget

Strong communication skills: Communicate effectively with partners and stakeholder to outline plans, process, and results.

Skills

  • Knowledge of all aspects of online and offline media trends, channels and practices
  • Knowledge of digital marketing industry, agencies and channels
  • Experience developing and managing channel strategy and budges
  • Experience collaborating and communicating with cross-functional partners
  • Experience with Ads Manager, running display and programmatic campaigns, content management systems, and responsive web best practices

Education

  • Bachelor degree
  • 8+ years of experience as a digital marketing manager in house or at media, marketing or advertising firms or agencies
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