Collect data on demographics and competitors in specific targeted geographic areas and consolidating information into actionable items, reports and presentations. Understanding business objectives and designing surveys to discover prospective customers' preferences. Compiling and analyzing statistical data using modern and traditional methods to collect it. Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations. Understand business objectives and design surveys to discover prospective customers' preferences. Compile and analyze statistical data using modern and traditional methods to collect it. Interpret data, formulate reports and make recommendations. Use online market research and catalogue findings to databases. Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales and methods of operation. Remain fully informed on market trends, other parties researches and implement best practices. Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office. Search engines, web analytics and business research tools acumen. Familiarity with CRM programs. Adequate knowledge of data collection methods (polls, focus groups, surveys etc.) Strong analytical and critical thinking..